Advanced Selling Skills Course Outline

#1 Design an Improved Sales Plan with enhanced Methodologies

  • Evaluate your target market and focus on key segments that are most likely to be your customers
  • Conduct strategic market analysis to discover competitor ‘gaps’ and capture them
  • Assess existing organizational skill sets, strengths and weaknesses, and establish realistic objectives to improve

#2 Increase Efficiencies throughout the Sales Process

  • Focus on performance improvements that produce measurable results
  • Make sure that any new strategies are supported by adequate resources and abilities by the sales force
  • Take advantage of the most effective consultative selling methods to strengthen customer relationships
  • Learn to manage sales operations efficiently to focus on activities that lead to quantifiable sales success

#3 Sales Territory Management

  • Expand territory definitions to include segmentation by account types, audience profiles, geography, market size and customer demographics
  • Assess territories effectively to increase market coverage, improve customer service and boost sales team performance
  • Focus on creating balanced territories that are optimally serviced
    Optimize sales territories to maximize long-term ROI

#4 Negotiation Techniques to Close Successfully

  • Get a detailed understanding about why people negotiate
  • Learn about different negotiating styles and how to use suitable tactics to handle each situation
  • Examine your own negotiating style(s) and refine them to be robust
  • Develop clear strategies to manage price negotiations
  • Put your negotiating skills to the test with simulated rehearsals and real settings
  • Review the top closing techniques and when to use them appropriately
  • Practice each closing strategy and rehearse them using various scenarios

#5 Master Networking Skills

  • Create a practical sales networking strategy
  • Come up with an engaging elevator speech and continually refine it
  • Develop a good strategy to approach strangers at events and speak confidently
  • Learn how to qualify contacts and follow up accordingly

#6 Social Networking

  • Design a robust social media plan and update it continually to improve the workflow
  • Create an impressive and genuine profile that’s professional and personable
  • Develop and contribute to an online network by providing value to show your expertise
  • Build reputation in online networks by contributing and providing value to show your expertise
  • Understand the dynamics of the leading social networks and use suitable strategies to capitalize on what they offer
  • Tap on your virtual network to learn new selling skills and creative sales techniques
  • Leverage on your professional and social networks to connect with prospects and referral sources
  • Nurture your network by making frequent updates and helpful posts to build authority
  • Make use of smart email marketing processes to enhance the network and produce long-lasting value

#7 Appointments and In-Person Meetings

  • Conduct sales meetings skillfully, by managing expectations and controlling the agenda
  • Learn to speak and present in a confident, professional and effective manner
  • Develop essential sales and interpersonal skills to get commitments and orders
  • Learn how to recognize, interpret and respond to conflicting behaviors and physical or visual cues
  • Discover how your image is greatly affected by your body language and mannerisms
  • Find out how your personal grooming and dress sense influence client perceptions
  • Recognize the importance of maintaining personal space to establish a professional sales relationship

#8 Advanced Questioning Techniques

  • Understand why effective questioning is such a powerful technique for sales success
  • Discover the key areas of questioning and how to create punchy questions that are full of substance
  • Learn the advanced questioning tactics used by talented salespeople to get higher closing rates

#9 Skilled Objection Handling

  • Understand how objections frequently lead to lost sales, especially if they’re not managed competently
  • Examine the tactics and techniques to handle objections successfully
  • Discover tried and tested methods to prevent objections and avoid having to resolve them
  • Develop effective strategies to deal with price-sensitive customers
  • Learn to identify customers stalling and use skillful responses to close the sale

#10 Sales Correspondence

  • Find out what veteran salespeople know about the power of using sales letters and emails effectively
  • Discover new sales email techniques that use improved processes and the latest technologies
  • Learn to use email follow-ups after sales calls and meetings to reinforce points discussed
  • Create customizable email templates that address key selling points to boost closing rates

#11 Financial Justification

  • Learn to design proposals with your customers’ interests in mind and highlight key benefits that are meaningful to them
  • Create urgency in your customer-centric proposals, prompting them to take decisive action
  • Find innovative ways to discover what your competitors are doing, their positioning, their approach, their proposal formats and so on
  • Craft proposals to be structured better than your competitors, differentiating positively to create an impact
  • Use a consultative selling approach to build trust and a strong relationship to edge out the competition
  • Create clever questions to ask customers and get competitor intelligence
  • Be flexible to vary sales approaches according to what competitors are doing, making your proposals stand out in an innovative way
  • Analyze lost proposals to identify unnecessary ones that can be avoided and unsuccessful ones that can be prevented

#12 Group Selling Presentation Skills

  • Understand your audiences’ needs and expectations clearly in order to meet and exceed them comprehensively
  • Discover who are the influential characters with decision-making abilities and present accordingly
  • Be prepared to handle diverse groups with different objectives by researching your audience beforehand
  • Make sure your presentation’s structure, content and delivery is professional and impressive
  • Find effective methods to address any personal inhibitions about presenting to large groups and stage fright issues
  • Create high quality presentation aids such as handouts, props, demonstrations, interactive content and audio visuals
  • Learn the most common presentation mistakes and how to avoid them
  • Find the right balance between presentation and interacting with the audience to discuss talking points
  • Study the habits of successful presenters and emulate them
  • Analyze the characteristics of great presentations and incorporate them
  • Learn to use your voice to create impact and captivate the audience
  • Discover the elements of boring presentations that lose the audience and fail to engage

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