Advanced Selling Skills Course Outline

#1 Design an Improved Sales Plan with enhanced Methodologies

  • Evaluate your target market and focus on key segments that are most likely to be your customers
  • Conduct strategic market analysis to discover competitor ‘gaps’ and capture them
  • Assess existing organizational skill sets, strengths and weaknesses, and establish realistic objectives to improve

#2 Increase Efficiencies throughout the Sales Process

  • Focus on performance improvements that produce measurable results
  • Make sure that any new strategies are supported by adequate resources and abilities by the sales force
  • Take advantage of the most effective consultative selling methods to strengthen customer relationships
  • Learn to manage sales operations efficiently to focus on activities that lead to quantifiable sales success

#3 Sales Territory Management

  • Expand territory definitions to include segmentation by account types, audience profiles, geography, market size and customer demographics
  • Assess territories effectively to increase market coverage, improve customer service and boost sales team performance
  • Focus on creating balanced territories that are optimally serviced
    Optimize sales territories to maximize long-term ROI

#4 Negotiation Techniques to Close Successfully

  • Get a detailed understanding about why people negotiate
  • Learn about different negotiating styles and how to use suitable tactics to handle each situation
  • Examine your own negotiating style(s) and refine them to be robust
  • Develop clear strategies to manage price negotiations
  • Put your negotiating skills to the test with simulated rehearsals and real settings
  • Review the top closing techniques and when to use them appropriately
  • Practice each closing strategy and rehearse them using various scenarios

#5 Master Networking Skills

  • Create a practical sales networking strategy
  • Come up with an engaging elevator speech and continually refine it
  • Develop a good strategy to approach strangers at events and speak confidently
  • Learn how to qualify contacts and follow up accordingly

#6 Social Networking

  • Design a robust social media plan and update it continually to improve the workflow
  • Create an impressive and genuine profile that’s professional and personable
  • Develop and contribute to an online network by providing value to show your expertise
  • Build reputation in online networks by contributing and providing value to show your expertise
  • Understand the dynamics of the leading social networks and use suitable strategies to capitalize on what they offer
  • Tap on your virtual network to learn new selling skills and creative sales techniques
  • Leverage on your professional and social networks to connect with prospects and referral sources
  • Nurture your network by making frequent updates and helpful posts to build authority
  • Make use of smart email marketing processes to enhance the network and produce long-lasting value

#7 Appointments and In-Person Meetings

  • Conduct sales meetings skillfully, by managing expectations and controlling the agenda
  • Learn to speak and present in a confident, professional and effective manner
  • Develop essential sales and interpersonal skills to get commitments and orders
  • Learn how to recognize, interpret and respond to conflicting behaviors and physical or visual cues
  • Discover how your image is greatly affected by your body language and mannerisms
  • Find out how your personal grooming and dress sense influence client perceptions
  • Recognize the importance of maintaining personal space to establish a professional sales relationship

#8 Advanced Questioning Techniques

  • Understand why effective questioning is such a powerful technique for sales success
  • Discover the key areas of questioning and how to create punchy questions that are full of substance
  • Learn the advanced questioning tactics used by talented salespeople to get higher closing rates

#9 Skilled Objection Handling

  • Understand how objections frequently lead to lost sales, especially if they’re not managed competently
  • Examine the tactics and techniques to handle objections successfully
  • Discover tried and tested methods to prevent objections and avoid having to resolve them
  • Develop effective strategies to deal with price-sensitive customers
  • Learn to identify customers stalling and use skillful responses to close the sale

#10 Sales Correspondence

  • Find out what veteran salespeople know about the power of using sales letters and emails effectively
  • Discover new sales email techniques that use improved processes and the latest technologies
  • Learn to use email follow-ups after sales calls and meetings to reinforce points discussed
  • Create customizable email templates that address key selling points to boost closing rates

#11 Financial Justification

  • Learn to design proposals with your customers’ interests in mind and highlight key benefits that are meaningful to them
  • Create urgency in your customer-centric proposals, prompting them to take decisive action
  • Find innovative ways to discover what your competitors are doing, their positioning, their approach, their proposal formats and so on
  • Craft proposals to be structured better than your competitors, differentiating positively to create an impact
  • Use a consultative selling approach to build trust and a strong relationship to edge out the competition
  • Create clever questions to ask customers and get competitor intelligence
  • Be flexible to vary sales approaches according to what competitors are doing, making your proposals stand out in an innovative way
  • Analyze lost proposals to identify unnecessary ones that can be avoided and unsuccessful ones that can be prevented

#12 Group Selling Presentation Skills

  • Understand your audiences’ needs and expectations clearly in order to meet and exceed them comprehensively
  • Discover who are the influential characters with decision-making abilities and present accordingly
  • Be prepared to handle diverse groups with different objectives by researching your audience beforehand
  • Make sure your presentation’s structure, content and delivery is professional and impressive
  • Find effective methods to address any personal inhibitions about presenting to large groups and stage fright issues
  • Create high quality presentation aids such as handouts, props, demonstrations, interactive content and audio visuals
  • Learn the most common presentation mistakes and how to avoid them
  • Find the right balance between presentation and interacting with the audience to discuss talking points
  • Study the habits of successful presenters and emulate them
  • Analyze the characteristics of great presentations and incorporate them
  • Learn to use your voice to create impact and captivate the audience
  • Discover the elements of boring presentations that lose the audience and fail to engage

What to Read Next

Tailoring Your Sales Process: Industry-Specific Strategies for Success (Part 10)

Effective sales strategies aren’t one-size-fits-all. Each industry has unique challenges and customer needs. This guide explores how to tailor your sales process for four key ... Read more

Supercharge Your Sales: 10 Proven Strategies to Improve Your Sales Process (Part 9)

Sales process improvement is a continuous journey. To kickstart your optimization efforts, you need to pinpoint areas that require attention. Here’s how to get started: ... Read more

Integrating CRM into Your Sales Process: A Game-Changing Approach (Part 8)

Customer Relationship Management (CRM) systems have revolutionized how businesses manage their sales processes. By integrating CRM into your sales workflow, you can streamline operations, boost ... Read more

Mastering the Sales Funnel: A Comprehensive Guide to Conversion (Part 7)

A well-structured sales funnel is the backbone of any successful business. This article explores key strategies to enhance your sales process, boost engagement, and increase ... Read more