Sales Team Coaching Pays!
Several studies confirm that one-time sales training seminars do not result in permanent improvement in sales skills or behaviors. Why?
- When salespeople tried a new technique, they often felt awkward. And the technique may not have worked for them the first or second try. Consequently, salespeople often “scrapped” the new, unsuccessful sales technique and reverted back to their old methods.
- After the workshop, salespeople were not expected to use particular techniques and/or their use of these techniques was not monitored.
- People lose 87% of what they learn just 30 days after training. Yes, that’s right! Retention is less than 15% just one month later.
Indeed, if acquiring and applying new sales skills were easy, most salespeople would achieve six figure incomes shortly after sales team coaching or training. The reality, however, is that sales skills must be practiced and applied continually. Learning sales techniques is like learning a new sport—it’s necessary to have a good coach and to be prepared to work.
Our Sales Management Coaching program has evolved over a 20-year period and has helped over 200 firms significantly boost sales results. If you’re looking for ways to get long-term performance improvements, this program, or any reputable sales coaching system, may be just what you need.
