If You Don’t TRAIN Them, Don’t BLAME Them!
Are you seeing any of these in your Sales Department?
- Low interest in sales training classes or sales skills improvements
- Uneven or substandard close rates
- Lack of prospecting activity or success
- Price discounting when objections are received
- A lack of effective questioning or relationship building
If so, your sales team may benefit from an enhanced sales process, customized sales training programs and new sales tools.
A landmark study of 540 companies conducted by the American Society for Training and Development (ASTD) revealed that the top 25% of firms (ranked by their investment in sales training) had:
- 57% higher net sales per employee
- 37% higher gross profits per employee
- 20% higher ratio in market value
Moreover, the highest performing companies (in the top quartile based on net profit) in the study:
- Invested up to 6% of their payroll in training
- Trained 85.9% of their employees
- Used innovative training, high performance and compensation practices simultaneously
But, as indicated in another study, not all training is equal. In fact, customized sales training classes that pertained to a specific company, industry and unique needs of the trainees was found to be far more effective than pre-packaged training programs.
If you’re considering a sales training program or are holding a sales kickoff meeting, we’d be happy to help! Just call us for complimentary customized sales training class outlines and sales meeting suggestions.
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