The Sales Alliance | Customized Sales Training Programs

Six Ways to Accelerate Results: Our Sales Performance Model

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Six Ways to Accelerate Results: Our Sales Performance Model Six Ways to Accelerate Results: Our Sales Performance Model

Sales Tools Key Component of Training

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Sales Tools Key Component of Training Sales Tools Key Component of Training

12 Ways to Make Your Sales Training More Effective

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12 Ways to Make Your Sales Training More Effective 12 Ways to Make Your Sales Training More Effective

Assess the Effectiveness of Your Sales Department

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Assess the Effectiveness of Your Sales Department Assess the Effectiveness of Your Sales Department

  • What We Offer & How We Get Results!


    Our mission is to help client firms improve their sales results through proven, custom-tailored training, consulting, sales process development, compensation, staffing and sales management programs.



    Key Programs & Services

    • Tailored Sales and Sales Management Training
    • Sales Team Interviews, Assessments and Sales Success Programs
    • Sales Process Development and Engineering
    • Coaching & Reinforcement
    • Sales Compensation and Incentives
    • Sales Hiring Assistance
    • Custom Courseware Development using our in-house curriculum designers
    • Train-the-Trainer Programs


    How We Produce Superior Results

    • Use of a comprehensive training approach and pre-program consulting
    • Development of a best-practices based sales process and training program
    • Ongoing testing and use of proprietary, less-known and unpublished sales techniques
    • Improved training effectiveness via non-training related, performance-boosting techniques
    • Rapid identification of unique sales opportunities and solutions
    • Innovative use of accelerated learning and on-the-job application of new sales techniques
    • Implementation of a management-lead coaching and reinforcement system
    • Support for sales hiring, compensation, management, measurement and expansion initiatives


    Game Plan Developed During Complimentary Initial Consultation

    In our initial conversation, we help prospective clients map out a game plan to generate significant sales improvements. Why is this important? Because we rarely find that sales training alone (e.g. without proper post-training coaching or beefed up incentives to promote behavioral change) produces significant and long-lasting results.



    To arrange a complimentary initial consultation, click here to contact us.

  • The Sales Alliance: Key Facts

    The Sales Alliance was founded in 1989 by Craig M. Arnoff. Having achieved cumulative revenue increases of over $500 million with over 250 client firms, our senior trainers and consulants have the experience it takes to produce impressive results!

    We offer a range of programs to help all sales personnel, from telesales to field sales to channel/major account sales, boost their results. And with over $1 million invested in proprietary sales training materials, our programs are highly-developed and have undergone extensive field testing.

    Our experience is vast and includes significant work in the following industries:

    • Advertising (print and electronic)
    • Building & Construction Products and Services
    • Cable and Telecommunications
    • Computer Software
    • Computer Hardware
    • Data, Analytics and Publications
    • Electronics Manufacturers
    • Health Care Products and Services
    • Medical Equipment and Supplies
    • Personnel Services
    • Professional Services
    • Technology Services
    • Distributors and Resellers

  • Traditional Sales Training Linked to Sales Declines



    Many companies looking for sales training programs are hoping that the end result will be a sales increase. And while that's the best possible outcome, many sales training initiatives fail to produce either short-term or long-lasting results.

    Industrial psychologist and sales researcher Neil Rackham reports in a landmark study that sales results typically went DOWN after traditional sales training programs were implemented. Why?

    Reasons for this phenomenon included:
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The Sales Alliance | Customized Sales Training Programs