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Customized Sales Classes = Superior Results
We're quick, we're experienced and we offer customized sales classes at prices similar to high-quality, generic programs. Although generic sales training classes can produce modest results, customized sales training classes created based on a firm's ideal sales process have a superior and long-lasting effect! Our senior sales experts, after interviewing and observing your salespeople, develop a sales process for your business. This process becomes the centerpiece of customized sales training classes designed to help salespeople turn validated best practices into sustained sales increases. And improvements are long-term via our the ongoing sales team coaching program we help management implement.
With our extensive library of customized sales training classes and experienced curriculum designers, we can quickly tailor our professional selling skills sales training classes to address client business objectives, markets, challenges and opportunities. All of our customized sales training classes typically include participant workbooks, slide shows, role-plays, exercises, games, contests, frequent evaluations, post-training reinforcement suggestions, leave-behind sales tools, prizes and reference materials.
Customized Sales Training Classes Available

- Field and Direct SalesTechniques Sales Training Classes
- Phone Sales Techniques Sales Training Classes
- Customer Service Sales Training Classes
- The GREAT Inside Sales Course
- Strategic, Key Account Sales Training Classes
- Advanced Professional Selling Skills Sales Training Classes
- Distribution and Channel Sales Training Classes
- Sales Management and Sales Coaching Training Classes
- Train-the-Trainer & In-house Sales Training Classes
How We Are Different
- Our customized sales training approach and pre-training sales process development yields impressive sales improvements
- We use less-known and some unpublished sales techniques to provide a selling advantage
- Our facilitators each has over 20 years of sales and sales training experience
- We use accelerated learning techniques to boost long-term retention
- Our library of sales training classes entailed a $1+ million investment and contains 96 course modules and 11,000 pages of materials
- We achieve sustained results via post-training coaching and reinforcement
- Many of our customized sales training classes are licensable and include comprehensive Instructor Guides and Train-the-Trainer classes
- Results of sales training classes can be enhanced with our Sales Improvement Program and other customized consulting services
- Our ongoing collection of sales best practices in multiple industries enables us to provide a larger set of actionable recommendations to clients in areas such as salesperson hiring, compensation, management, measurement and strategic initiatives
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About The Sales Alliance
The Sales Alliance was founded in 1989 by Craig M. Arnoff. Having achieved cumulative revenue increases of over $500 million with over 250 client firms, our senior sales trainers and consulants have the experience it takes to produce impressive results!
We offer a range of programs to help all sales personnel, from telesales to field sales to channel/major account sales, boost their revenues. And with over $1 million invested in proprietary sales training courseware, our customized sales training classes are unique, fun and effective.
Our experience is vast and includes significant work in the following industries:- Advertising (print and electronic)
- Building & Construction Products and Services
- Cable and Telecommunications
- Computer Software
- Computer Hardware
- Data, Analytics and Publications
- Electronics Manufacturers
- Health Care Products and Services
- Medical Equipment and Supplies
- Personnel Services
- Professional Services
- Technology Services
- Distributors and Resellers
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Canned Training = Sales Losses

Companies often hope their sales training classes will boost revenues. But, many generic sales training classes fail to produce results or cause sales losses!
Industrial psychologist and sales researcher Neil Rackham reports in a landmark study that sales results typically went DOWN after traditional, non-customized sales training classes were taught. Why?
Reasons for this phenomenon included:
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Site Map
- Sales Classes
- Our Training Approach
- Field and Direct Sales
- Phone Skills Training
- Customer Service Sales Training
- Inside Sales Course
- Strategic, Key Account Sales
- Advanced Professional Selling Skills
- Channel – Distribution Sales
- Sales Manager Training
- Train-The-Trainer and In-House Programs
- San Diego Sales Training
- Technology – Industry-Specific Sales Training
- Training Myths – Facts
- Sales Consultant Services
- Getting Results
- About Us
- Contact Us
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